Free Case Evaluation




FREE Case Evaluation

100% Free Consultation


FREE Case Evaluation

Simply Orange Litigation

Posted on: December 25, 2023

PN Editor
December 25, 2023

Simply Orange Litigation

Overview of the Class Action Lawsuit Against Coca-Cola Company

A new consumer class action lawsuit has been initiated against the Coca-Cola Company, asserting that the corporation has deceptively marketed its “Simply Tropical Juice” as being entirely natural. This accusation, however, comes with the omission that the product contains elevated concentrations of PFAS (per- and poly-fluoroalkyl substances). These chemicals are notorious for their association with a multitude of health challenges.

The Potential for a Simply Orange Litigation

Are individuals eligible to file a lawsuit concerning Simply Orange? This topic will be addressed in further detail.

Simply Orange Brand History

The Simply Orange Juice Company, colloquially known as Simply, was established in 2001 as a subsidiary of Coca-Cola Company. It originated as a purveyor of orange juice but swiftly enlarged its inventory to encompass an assortment of fruit juices, smoothies, and even nut milks.

The success of Simply is undeniable; it is the preeminent chilled juice brand in the United States, with retail sales surpassing $2 billion annually. As an industry heavyweight, the incentive to maintain a substantial market share is considerable. This is particularly relevant in light of the escalating preference among consumers for safe, natural beverages, free of synthetic additives.

In response to this consumer inclination, Simply has adopted a marketing strategy that heavily accentuates the “all natural” aspect of its products, a move that evidently appeals to the health-conscious demographic.

Understanding PFAS

Per- and polyfluoroalkyl substances, commonly referred to as PFAS, comprise a category of man-made chemicals prized for their resistance to degradation by water, grease, oil, and other agents. Due to their seemingly indefatigable nature, PFAS have earned the moniker “forever chemicals”. The very attributes that confer durability against environmental factors also render them impervious to breakdown upon release into the environment or within the human body.

The propensity of PFAS to accumulate in the body can precipitate significant health issues. Exposure to PFAS has been implicated in an augmented risk of numerous cancer types. Additionally, they are connected to liver damage, reproductive complications, disturbances in hormonal function, and other severe medical conditions.


PFAS and the Mass Tort Landscape in the U.S.

Perfluoroalkyl and polyfluoroalkyl substances, commonly known as PFAS, have emerged as the focal point of a significant mass tort in the United States. At the core of this legal battle is the AFFF firefighting foam class action lawsuit, which encompasses claims from thousands of firefighters. These individuals claim they were occupationally exposed to PFAS through the fire-suppressing foam, resulting in adverse health effects such as cancer and liver damage.

Additionally, the lawsuit has been extended to include several municipalities. These plaintiffs allege that PFAS leakage from the use of firefighting foam during training exercises has contaminated local drinking water systems, compromising public health and safety. Various consumer class action lawsuits have also been initiated following the detection of PFAS in high concentrations within consumer products, ranging from cosmetics to food storage items.

Simply Orange Juice Class Action Lawsuit

December 2022: 

A new consumer class action lawsuit has emerged against Coca-Cola and its subsidiary The Simply Orange Juice Company, as filed within the Southern District of New York. Representing the class is Joseph Lurenz of New York, extending representation to all individuals who have purchased Simply Tropical Juice, encompassing a broad consumer base.

PFAS Allegation in the Simply Orange Juice Lawsuit

The lawsuit presents the argument that Simply Tropical and Simply Orange, products marketed as “All Natural” and purportedly made with only “all-natural ingredients,” actually contain PFAS—a lineup of synthetic chemicals that are decidedly unnatural. The plaintiff contests the product labeling, which fails to disclose the presence of PFAS or any similar synthetic ingredients. Instead, the labels list supposedly natural ingredients like filtered water, fruit juice, puree, cane sugar, and natural flavors—altogether omitting any synthetic additives. The crux of the plaintiffs’ argument includes the substantial body of evidence pointing to the detrimental health impacts of PFAS, including thyroid disorders, immunotoxic effects, various cancers, and more, as outlined by comprehensive scientific research and warnings issued by the Centers for Disease Control and Prevention (CDC).

The Simply Tropical Class Action Allegation

The essence of the legal proceedings pertains to the allegation that Simply Tropical juice contains per- and polyfluoroalkyl substances (PFAS), contrary to its marketing claims of being an all-natural product with natural ingredients. This discrepancy is posited to constitute deceptive marketing practices, in violation of numerous consumer protection statutes.

The official Complaint broadly references findings from independent laboratory tests, which purportedly reveal significant quantities of PFOA (perfluorooctanoic acid) and PFOS (perfluorooctanesulfonic acid) within Simply Tropical juice. While the precise amounts of PFAS detected are not disclosed, the document asserts their presence surpasses the Environmental Protection Agency’s (EPA) recommended limitations for potable water.

Concerns Over PFAS in Simply Tropical

Out of the various PFAS compounds, PFOA and PFOS—the two identified in Simply Tropical juice—represent the most thoroughly researched, with a substantial body of scientific literature assessing their potential health implications. Research indicates that exposure to these compounds may detrimentally affect cardiovascular health, growth, development, and immune function. The class action Complaint underscores the risk posed to numerous consumers, which notably include children, by stating that the product:

exposes hundreds of thousands of unsuspecting consumers, many of whom are children, to toxic synthetic chemicals at levels far beyond what the EPA deems safe, in direct contradiction to their uniform representations.

Individual Claims in the Simply Orange Class Action Suit

Amidst the class action, individuals often inquire about the feasibility of pursuing a separate lawsuit against Simply Orange. It is generally possible for anyone who has suffered harm to initiate legal action. However, linking chemical components such as PFAS in Simply Tropical or Simply Orange juice to specific health conditions, like cancer, poses extensive challenges and depends on the evolution of relevant scientific evidence.

Schedule a Free Consultation